The Creme is taking its most popular drinks beyond the shop, launching a line of sealed cans for grab-and-go, preorders, and potential wholesale partnerships.
Owner Brooklyn Marx said the idea started more than a year ago after she saw a specialized can-sealing machine online.
“I saw a TikTok, and I thought it was so cool. I’d never even seen that before,” she said. “I started looking and researching and trying to find the machine, and I couldn’t. That was like a year and a half ago. Then my dad sent me another video of another store overseas that was doing it, and I was like, ‘I’ve got to find this machine.’”
After finally tracking one down, she decided it was a way to grow without the overhead of a second location.
“I wanted to find a way to reach out to other people in the community without having to have a second store,” she said. “I have three kids, I’m in nursing school, so it’s crazy. But I thought this was a way for people to take it home with them if they don’t have time to come down here before work in the morning, or to have it on Sundays when we’re closed.”
Staff brew coffee or mix lemonades and chai, fill bottles, then use the new machine to seal a can lid on top.
The first run will feature customer favorites, including the Jitterbug (caramel, white chocolate, hazelnut) and the Campfire (chocolate, white chocolate, toasted marshmallow, cinnamon), plus chai, matcha lemonades, and best-selling lemonade flavors such as ocean water and strawberry.
Cans will be sold individually for $6 from the in-store cooler and on the trailer; four-, six-, and 12-packs will be discounted to $5.50 per can. Wholesale pricing will be available for partner businesses.
Preorders will run Monday through Thursday, with production on Friday and pickup on Saturday. Preorders can be placed online here.
The to-go line is the shop’s third major change since Marx took over ownership in May 2020. The Creme first added custom cakes, then went mobile with a trailer in August 2022.
“We really strive to make [the shop] kind of like comfy-cozy, like a second home for people,” Marx said. “We want everybody to feel welcome and invited. And I think the trailer has helped expose us to people who didn’t realize there was a coffee shop downtown.”
Looking ahead, she said a second location remains the goal, just not until after graduation.
“A second location is definitely the next big step,” Marx said. “I’m hoping in 2027 maybe, if I’ve got enough time.”
