After years of serving the community from their colorful food trucks, Edilmar and Sulie Villanueva are opening a brick-and-mortar location for La Michoacana de Owensboro next month, bringing their popular homemade ice cream and traditional Mexican treats to a permanent spot on KY 54.
The new shop, expected to open in mid-June, will be located in the space that most recently housed The Peach Cobbler Factory after years of being a Baskin-Robbins. La Michoacana will feature indoor seating and a drive-thru.
“It’s a great spot with lots of traffic, and it’ll be nice to have a place for families to come and sit down and enjoy themselves,” Sulie said. “We’re just really grateful for the opportunity.”
The Villanuevas said the expansion allows them to offer more items than their current trailer setup allows, while continuing to provide a family-friendly space that reflects their heritage.
“We never imagined doing ice cream, but the Lord opened the door,” Sulie said. “We’ve always loved visiting these types of places when we travel to Mexico — it’s something close to our hearts. So when the opportunity came up, we decided to go for it.”
The menu will include La Michoacana staples such as mangonadas, paletas, and nieves, as well as fruit cocktails, yogurt, smoothies, and slushies. On the savory side, they’ll offer popular street snacks such as elote (Mexican street corn), chicharrón preparado, and Dorilocos, which feature layers of chips, cheese, peanuts, cucumbers, and spicy toppings.
“We’ve been learning how to make everything ourselves, and we try to keep it fresh,” Sulie said. “In the trailer, we didn’t have space for all the things we wanted to offer. Now we’ll be able to do a little more.”
The couple has operated food trucks in Owensboro for the last seven years, first launching Taqueria La Bendición De Dios and later expanding into frozen treats with La Michoacana de Owensboro, which opened earlier this spring. Sulie said the support from the community has been overwhelming, and a big reason they’ve continued to grow.
“It’s really something we’ve enjoyed doing together as a family,” she said. “Even our kids help out. It means a lot to us.”
Though the new shop won’t have a full kitchen, the Villanuevas said they’ll continue to operate their taco trucks separately, allowing each concept to stay true to its roots.
