This article is sponsored by The Groove Lab.
Owensboro families have a rare chance to lock in weekly dance classes for life, thanks to a new offer from The Groove Lab.
The studio has launched what it’s calling the Lifetime Lab Pass, a one-time opportunity that guarantees recreational classes for every member of a household — forever. The cost is a single $997 payment, with no renewals or hidden fees. Only 40 passes are available, and the offer expires August 22.
Co-founders Steffan Clark and Ellis Birkhead built a following through backyard sessions and online tutorials before deciding to open their own studio called The Groove Lab. Their mix of high-energy instruction and accessible choreography has already attracted attention on social media.
The new studio, set to open this fall, will offer recreational and advanced classes in hip-hop, funk, and commercial dance. Clark and Birkhead said they want to create a family-friendly space where all ages can feel welcome.
Clark said the pass is meant to reward the earliest supporters of Groove Lab while helping more families experience dance in a family-friendly, confidence-building environment.
“We wanted to create something that gives back to the families who believe in us from the very beginning,” Clark said. “This pass secures massive long-term value for them, but even more importantly, it ensures they’ll always have a place here at Groove Lab to learn, grow, and be part of a supportive community.”
How it works
The Lifetime Lab Pass covers one weekly class per immediate family member for life. So whether you have one dancer or six — or even more — everyone is included for a single payment of $997.
Normally, tuition runs $75 per month per student, or about $900 per year. For a family of four, that adds up to roughly $3,600 in annual savings, permanently secured with a single payment.
The pass also comes with added perks, including:
- Free 1-on-1 lesson with Clark or Birkhead.
- A Groove Lab T-shirt and waived registration fee.
- Ongoing discounts on future clubs, classes, and merchandise.
- Invitation to an exclusive Founder Party.
- Family name engraved on the Groove Wall at the studio.
- Access to the Groove Lab Skool online community.
The deal is available only until August 22, or until all 40 passes are sold. Clark said once the passes are gone, the offer will not return.
Families can purchase the Lifetime Lab Pass directly online here for $997. Those with questions can book a call with Clark here to learn more.
